Mobile Marketing

Helping to integrate useful technology into all of your marketing needs is what we do best, text messaging, (SMS) technology can come in handy in marketing campaigns, advertising, real estate leads, customer assistance, and even in daily uses such as public entertainment, including contests, vouchers, coupons, voting and polls on TV.

Businesses and marketing firms can add to their visibility with viral marketing, when someone sees something they like and forwards it to a friend, this can lead to inquiries or other offers. Mobile technology is also shown to be twice as far-reaching as the Internet.

Mobile Marketing Ecosystem

The Mobile Marketing Ecosystem is comprised of 4 interconnecting strategic spheres–Product & Services (brands, content owners and marketing agencies), Applications (discrete application providers and mobile ASPs), Connection (aggregators and wireless operators), and Media and Retail (media properties, “brick ‘n’ mortar” and virtual retail stores). Various enablers provide the foundation for each particular sphere. Players within these spheres work in concert to deliver a rich experience to consumers. The Mobile Channel Value Chain is the path by which the actual mobile communication and interactivity takes place between the Product & Services Sphere and mobile subscribers (consumers), however, consumer demand must first be established. To create this demand, products, services, events, and content programs are promoted through the Media and Retail Sphere’s various traditional channels.

See Research Update: Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network [http://mmaglobal.com/modules/wfsection/print.php?articleid=74] for a complete overview of the Ecosystem.

Figure 1: Mobile Marketing Ecosystem

Please click on the image to enlarge.

Source: Mobile Marketing Association (MMA) and Michael Becker, iLoop Mobile Inc.